Increased Demand for Digital Talent

The dynamic world of digital space requires companies to look at potential talent differently, said Agensi Pekerjaan Potentio Sdn Bhd [Managing] Partner Chris Greenough.

“It cannot be based solely on the talents having a degree in that field,” he told MetroBiz at his office in Sentul, Kuala Lumpur.

Greenough said it was vital to look at the skills they have, such as coding ability.

“We ask for evidence such as testimonials and case studies to see how they think,” he said, adding that it took between one day and a month to source and evaluate a talent before presenting them to a client.

It could take three to four interactions with the talent and he said to-date, they had placed 25 talents successfully.

The Canadian, who formed the job search company with two other Malaysian partners in July 2015, said the company focused on digital space as more companies were looking into building a presence in that space.

The digital space requires talents with expertise in digital marketing, creatives related to the digital space, performance evaluation, analytics and developers for electronic commerce platforms.

“In the early years, many companies outsourced digital-related activities to other companies but that resulted in a delay in response as they had to wait for their clients to allow them to reply to consumers via social media network, for instance,” he said.

Hence with the companies wanting to have control of how they manage their presence in the digital world, there is now growing demand for such talents which was previously mainly for creative agencies to software developers.


The above was written and published by The Star MetroBiz on 4 July, 2016.
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